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Where to buy the iPhone 12 or iPhone 12 Pro

It’s been a long time since you could only get an iPhone directly from Apple or from AT&T. Today, it’s offered by all major carriers and big retailers, and many of them want to entice you to buy with them by offering special deals. Of course, you can always buy from Apple directly, either in-store or online.

If you haven’t yet put in your order for an iPhone 12 or iPhone 12 Pro, here’s a summary of some of the deals and promotions offered by different retailers to help you make up your mind. For each, we’ll tell you about any current special deals, when you should consider buying there, and when you shouldn’t.

Apple Store

Best deals

Buying direct from Apple is one of the few ways to buy an unlocked, SIM-free iPhone 12 or iPhone 12 Pro, and it’s the go-to place to join the iPhone Upgrade Program. Apple will let you trade in your old iPhone (in good condition) as credit toward a new purchase, too.

This year, Apple is partnering with AT&T and Verizon to offer discounts on the iPhone 12 mini (which isn’t avaiable until November) and iPhone 12. Instead of paying $729/$829 you get a $30 discount if you buy a phone activated on AT&T or Verizon. 

Both AT&T and Verizon have discounted trade-in plans that you can purchase through Apple (you will trade your phone in directly to the carrier, not Apple). With AT&T, you can get the iPhone 12 or iPhone 12 mini for $0 a month over 30 months if you trade in at least an iPhone 8 in good condition.

On Verizon, you’ll pay or $11.95 a month for the iPhone 12 mini or $14.95 a month for the iPhone 12 over 24 months with the trade-in of an iPhone X or newer.

For the iPhone 12 Pro, AT&T’s trade-in deal will cost you $6.64 per month for 30 months, while Verizon will be $23.29 for 24 months, again with the same trade-in requirements. For the iPhone 12 Pro Max (available in November) those rates go up to $13.30 and $27.45, respectively.

Note that these deals require you to be on a monthly payment plan with AT&T or Verizon and to subscribe to an eligible Unlimited data plan. You’ll get the cost of your phone reduced in monthly bill credits.

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